<style>/*<link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=7340953128723572676&zx=b138e34c-77b7-4875-b4b0-7443f64a4d9d' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=7340953128723572676&zx=b138e34c-77b7-4875-b4b0-7443f64a4d9d' rel='stylesheet'/></noscript>
<meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/>
<meta name='google-adsense-platform-domain' content='blogspot.com'/>

</head><body>*/</style>

Dream Job: Copywriter Advertising

KOMPASfemale

KOMPASfemale

Dream Job: Copywriter Advertising

Sep 16th 2011, 02:08

KOMPAS.com - Perempuan memiliki banyak kesempatan untuk mengembangkan karier dan sukses dengannya. Satu di antaranya copywriter advertising. Simak penuturan Lydia Aprilla Tarigan (30), senior copywriter Ogilvy & Mather.

Job desc-nya? Bersama art director berdiskusi untuk menemukan ide iklan yang sesuai. Untuk iklan cetak, mendiskusikan gambar dan kata-kata apa yang akan dipasang. Untuk iklan televisi, copywriter akan membuat storyboard hasil diskusi dengan art director untuk dipresentasikan pada klien. Jenjang karier? Dimulai dari Junior Copywriter, kemudian meningkat menjadi Senior Copywriter, setelah itu bisa naik ke jabatan manajerial, team leader seperti Creative Group Head atau Creative Director yang membawahi beberapa tim yang terdiri dari masing-masing copywriter dan art director. Tantangannya? Pertama, bagaimana membuat konsep iklan yang sesuai dengan keinginan klien dan sesuai target untuk membantu produk sales, agar brand tertentu lebih dikenal masyarakat luas.

Kedua, saya ingin iklan kreatif yang saya buat bisa memenangkan penghargaan. Semakin sering iklan kita menang, maka "nilai jual" semakin tinggi, katanya. Tip sukses? Percaya diri. Jangan pernah ragu mengungkapkan sebuah ide, biarpun orang lain menganggap "konyol". Biasanya mereka yang hadir dengan ide out of the box dan berani mengambil risiko, sukses berkarier di bidang ini. (Chic)

Sent from Indosat BlackBerry powered by

You are receiving this email because you subscribed to this feed at blogtrottr.com.
If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions

<style>/*
<script type="text/javascript" src="https://www.blogger.com/static/v1/widgets/745881458-widgets.js"></script>
<script type='text/javascript'>
window['__wavt'] = 'AOuZoY7xQB5KaYiwmqJrM3Il7HNNm7oNmw:1735065864654';_WidgetManager._Init('//www.blogger.com/rearrange?blogID\x3d7340953128723572676','//4skripsi.blogspot.com/2011/09/dream-job-copywriter-advertising.html','7340953128723572676');
_WidgetManager._SetDataContext([{'name': 'blog', 'data': {'blogId': '7340953128723572676', 'title': '4skripsi.blogspot.com', 'url': 'https://4skripsi.blogspot.com/2011/09/dream-job-copywriter-advertising.html', 'canonicalUrl': 'https://4skripsi.blogspot.com/2011/09/dream-job-copywriter-advertising.html', 'homepageUrl': 'https://4skripsi.blogspot.com/', 'searchUrl': 'https://4skripsi.blogspot.com/search', 'canonicalHomepageUrl': 'https://4skripsi.blogspot.com/', 'blogspotFaviconUrl': 'https://4skripsi.blogspot.com/favicon.ico', 'bloggerUrl': 'https://www.blogger.com', 'hasCustomDomain': false, 'httpsEnabled': true, 'enabledCommentProfileImages': true, 'gPlusViewType': 'FILTERED_POSTMOD', 'adultContent': false, 'analyticsAccountNumber': 'G-VPS1DKPXM1', 'analytics4': true, 'encoding': 'UTF-8', 'locale': 'id', 'localeUnderscoreDelimited': 'id', 'languageDirection': 'ltr', 'isPrivate': false, 'isMobile': false, 'isMobileRequest': false, 'mobileClass': '', 'isPrivateBlog': false, 'isDynamicViewsAvailable': true, 'feedLinks': '\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x224skripsi.blogspot.com - Atom\x22 href\x3d\x22https://4skripsi.blogspot.com/feeds/posts/default\x22 /\x3e\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/rss+xml\x22 title\x3d\x224skripsi.blogspot.com - RSS\x22 href\x3d\x22https://4skripsi.blogspot.com/feeds/posts/default?alt\x3drss\x22 /\x3e\n\x3clink rel\x3d\x22service.post\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x224skripsi.blogspot.com - Atom\x22 href\x3d\x22https://www.blogger.com/feeds/7340953128723572676/posts/default\x22 /\x3e\n\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x224skripsi.blogspot.com - Atom\x22 href\x3d\x22https://4skripsi.blogspot.com/feeds/6106485420337432737/comments/default\x22 /\x3e\n', 'meTag': '', 'adsenseHostId': 'ca-host-pub-1556223355139109', 'adsenseHasAds': false, 'adsenseAutoAds': false, 'boqCommentIframeForm': true, 'loginRedirectParam': '', 'view': '', 'dynamicViewsCommentsSrc': '//www.blogblog.com/dynamicviews/4224c15c4e7c9321/js/comments.js', 'dynamicViewsScriptSrc': '//www.blogblog.com/dynamicviews/361ce9cf7a112c52', 'plusOneApiSrc': 'https://apis.google.com/js/platform.js', 'disableGComments': true, 'interstitialAccepted': false, 'sharing': {'platforms': [{'name': 'Dapatkan link', 'key': 'link', 'shareMessage': 'Dapatkan link', 'target': ''}, {'name': 'Facebook', 'key': 'facebook', 'shareMessage': 'Bagikan ke Facebook', 'target': 'facebook'}, {'name': 'BlogThis!', 'key': 'blogThis', 'shareMessage': 'BlogThis!', 'target': 'blog'}, {'name': 'X', 'key': 'twitter', 'shareMessage': 'Bagikan ke X', 'target': 'twitter'}, {'name': 'Pinterest', 'key': 'pinterest', 'shareMessage': 'Bagikan ke Pinterest', 'target': 'pinterest'}, {'name': 'Email', 'key': 'email', 'shareMessage': 'Email', 'target': 'email'}], 'disableGooglePlus': true, 'googlePlusShareButtonWidth': 0, 'googlePlusBootstrap': '\x3cscript type\x3d\x22text/javascript\x22\x3ewindow.___gcfg \x3d {\x27lang\x27: \x27id\x27};\x3c/script\x3e'}, 'hasCustomJumpLinkMessage': false, 'jumpLinkMessage': 'Baca selengkapnya', 'pageType': 'item', 'postId': '6106485420337432737', 'postImageUrl': 'http://ads3.kompasads.com/new/www/delivery/avw.php?zoneid\x3d1041\x26cb\x3dINSERT_RANDOM_NUMBER_HERE\x26n\x3da2779aea', 'pageName': 'Dream Job: Copywriter Advertising', 'pageTitle': '4skripsi.blogspot.com: Dream Job: Copywriter Advertising', 'metaDescription': ''}}, {'name': 'features', 'data': {}}, {'name': 'messages', 'data': {'edit': 'Edit', 'linkCopiedToClipboard': 'Tautan disalin ke papan klip!', 'ok': 'Oke', 'postLink': 'Tautan Pos'}}, {'name': 'template', 'data': {'name': 'custom', 'localizedName': 'Khusus', 'isResponsive': true, 'isAlternateRendering': false, 'isCustom': true}}, {'name': 'view', 'data': {'classic': {'name': 'classic', 'url': '?view\x3dclassic'}, 'flipcard': {'name': 'flipcard', 'url': '?view\x3dflipcard'}, 'magazine': {'name': 'magazine', 'url': '?view\x3dmagazine'}, 'mosaic': {'name': 'mosaic', 'url': '?view\x3dmosaic'}, 'sidebar': {'name': 'sidebar', 'url': '?view\x3dsidebar'}, 'snapshot': {'name': 'snapshot', 'url': '?view\x3dsnapshot'}, 'timeslide': {'name': 'timeslide', 'url': '?view\x3dtimeslide'}, 'isMobile': false, 'title': 'Dream Job: Copywriter Advertising', 'description': 'artikel tips kesehatan', 'featuredImage': 'https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sOGdSqrRXGK5kXio-9NWT_e_eedQ9fDIAkHZ1J9_M6WFOp6bJkAmBTZfsu06PG4aFRh8uetcF4xoEaK2p06cbX3ZURFBX9_96RkrLg0Pz6_WisZYnU1kg1vDMx6wYOixiX7PAHRNyeGPibh2i08TRJhONRcZTUmxLeLq-xatFc0MvXeUZLUO5CmA', 'url': 'https://4skripsi.blogspot.com/2011/09/dream-job-copywriter-advertising.html', 'type': 'item', 'isSingleItem': true, 'isMultipleItems': false, 'isError': false, 'isPage': false, 'isPost': true, 'isHomepage': false, 'isArchive': false, 'isLabelSearch': false, 'postId': 6106485420337432737}}, {'name': 'widgets', 'data': [{'title': 'Upload Image', 'type': 'Image', 'sectionId': 'upload-image', 'id': 'Image10'}, {'title': '4skripsi.blogspot.com (Header)', 'type': 'Header', 'sectionId': 'upload-image', 'id': 'Header1'}, {'title': 'Artikel Keseluruhan', 'type': 'BlogArchive', 'sectionId': 'upload-image', 'id': 'BlogArchive1'}, {'type': 'Attribution', 'sectionId': 'upload-image', 'id': 'Attribution1'}, {'title': 'Navbar', 'type': 'Navbar', 'sectionId': 'upload-image', 'id': 'Navbar1'}, {'title': 'Logo', 'type': 'HTML', 'sectionId': 'header-main', 'id': 'HTML10'}, {'title': 'Icons, Dark, Search', 'type': 'LinkList', 'sectionId': 'header-main', 'id': 'LinkList10'}, {'title': 'Menu', 'type': 'LinkList', 'sectionId': 'header-main', 'id': 'LinkList11'}, {'title': '#Pasang Iklan disini', 'type': 'HTML', 'sectionId': 'before-blog', 'id': 'HTML11'}, {'title': 'Featured Post', 'type': 'FeaturedPost', 'sectionId': 'before-blog', 'id': 'FeaturedPost1', 'postId': '405369346154146922'}, {'title': '#Pasang Iklan disini', 'type': 'HTML', 'sectionId': 'before-post', 'id': 'HTML12'}, {'title': 'Postingan Blog', 'type': 'Blog', 'sectionId': 'blog-post', 'id': 'Blog1', 'posts': [{'id': '6106485420337432737', 'title': 'Dream Job: Copywriter Advertising', 'featuredImage': 'https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sOGdSqrRXGK5kXio-9NWT_e_eedQ9fDIAkHZ1J9_M6WFOp6bJkAmBTZfsu06PG4aFRh8uetcF4xoEaK2p06cbX3ZURFBX9_96RkrLg0Pz6_WisZYnU1kg1vDMx6wYOixiX7PAHRNyeGPibh2i08TRJhONRcZTUmxLeLq-xatFc0MvXeUZLUO5CmA', 'showInlineAds': false}], 'footerBylines': [{'regionName': 'footer1', 'items': [{'name': 'share', 'label': ''}, {'name': 'labels', 'label': ''}, {'name': 'icons', 'label': ''}]}], 'allBylineItems': [{'name': 'share', 'label': ''}, {'name': 'labels', 'label': ''}, {'name': 'icons', 'label': ''}]}, {'title': '#Pasang Iklan disini', 'type': 'HTML', 'sectionId': 'ads-post', 'id': 'HTML13'}, {'title': '#Pasang Iklan disini', 'type': 'HTML', 'sectionId': 'ads-post', 'id': 'HTML14'}, {'title': '#Anda mungkin menyukai', 'type': 'HTML', 'sectionId': 'ads-post', 'id': 'HTML15'}, {'title': '#Pasang Iklan disini', 'type': 'HTML', 'sectionId': 'ads-post', 'id': 'HTML16'}, {'title': '#Pasang Iklan disini', 'type': 'HTML', 'sectionId': 'ads-post', 'id': 'HTML17'}, {'title': 'Popular Posts', 'type': 'PopularPosts', 'sectionId': 'sidebar-static', 'id': 'PopularPosts10', 'posts': [{'title': 'Gambaran faktor-faktor yang mempengaruhi ibu dalam pemberian kapsul vitamin A di kelurahan', 'id': 5390132414489173004}, {'title': '5 Resolusi untuk Hidup Lebih Bahagia \xa0', 'id': 1031502799041217048}, {'title': 'Perempuan Jepang Gemar Mewarnai Rambut', 'id': 1463082161399653850}, {'title': 'Askep ISK', 'id': 1700532936726136216}, {'title': '\x22Gentle Birth\x22 Tak Berarti Menghilangkan Sakit', 'id': 3123543307336398543}]}, {'title': 'Categories', 'type': 'Label', 'sectionId': 'sidebar-static', 'id': 'Label10'}, {'title': 'Hashtag', 'type': 'Label', 'sectionId': 'sidebar-static', 'id': 'Label11'}, {'title': 'Blog Archive', 'type': 'BlogArchive', 'sectionId': 'sidebar-static', 'id': 'BlogArchive10'}, {'title': '#Recent Post', 'type': 'HTML', 'sectionId': 'sidebar-static', 'id': 'HTML19'}, {'title': '#Pasang Iklan disini', 'type': 'HTML', 'sectionId': 'sidebar-sticky', 'id': 'HTML20'}, {'title': 'Tentang Kami', 'type': 'HTML', 'sectionId': 'footer-widget', 'id': 'HTML21'}, {'title': 'Learn More', 'type': 'LinkList', 'sectionId': 'footer-widget', 'id': 'LinkList13'}, {'title': 'Follow Us', 'type': 'LinkList', 'sectionId': 'footer-widget', 'id': 'LinkList14'}, {'title': 'Newsletter', 'type': 'HTML', 'sectionId': 'footer-widget', 'id': 'HTML22'}, {'title': 'Copyright', 'type': 'HTML', 'sectionId': 'copyright', 'id': 'HTML23'}, {'title': 'SVG Icons', 'type': 'HTML', 'sectionId': 'jet-options', 'id': 'HTML24'}]}]);
_WidgetManager._RegisterWidget('_ImageView', new _WidgetInfo('Image10', 'upload-image', document.getElementById('Image10'), {'resize': false}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HeaderView', new _WidgetInfo('Header1', 'upload-image', document.getElementById('Header1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogArchiveView', new _WidgetInfo('BlogArchive1', 'upload-image', document.getElementById('BlogArchive1'), {'languageDirection': 'ltr', 'loadingMessage': 'Memuat\x26hellip;'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_AttributionView', new _WidgetInfo('Attribution1', 'upload-image', document.getElementById('Attribution1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_NavbarView', new _WidgetInfo('Navbar1', 'upload-image', document.getElementById('Navbar1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML10', 'header-main', document.getElementById('HTML10'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList10', 'header-main', document.getElementById('LinkList10'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList11', 'header-main', document.getElementById('LinkList11'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML11', 'before-blog', document.getElementById('HTML11'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_FeaturedPostView', new _WidgetInfo('FeaturedPost1', 'before-blog', document.getElementById('FeaturedPost1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML12', 'before-post', document.getElementById('HTML12'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'blog-post', document.getElementById('Blog1'), {'cmtInteractionsEnabled': false, 'lightboxEnabled': true, 'lightboxModuleUrl': 'https://www.blogger.com/static/v1/jsbin/3846405171-lbx.js', 'lightboxCssUrl': 'https://www.blogger.com/static/v1/v-css/1964470060-lightbox_bundle.css'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML13', 'ads-post', document.getElementById('HTML13'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML14', 'ads-post', document.getElementById('HTML14'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML15', 'ads-post', document.getElementById('HTML15'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML16', 'ads-post', document.getElementById('HTML16'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML17', 'ads-post', document.getElementById('HTML17'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_PopularPostsView', new _WidgetInfo('PopularPosts10', 'sidebar-static', document.getElementById('PopularPosts10'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label10', 'sidebar-static', document.getElementById('Label10'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label11', 'sidebar-static', document.getElementById('Label11'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogArchiveView', new _WidgetInfo('BlogArchive10', 'sidebar-static', document.getElementById('BlogArchive10'), {'languageDirection': 'ltr', 'loadingMessage': 'Memuat\x26hellip;'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML19', 'sidebar-static', document.getElementById('HTML19'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML20', 'sidebar-sticky', document.getElementById('HTML20'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML21', 'footer-widget', document.getElementById('HTML21'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList13', 'footer-widget', document.getElementById('LinkList13'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList14', 'footer-widget', document.getElementById('LinkList14'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML22', 'footer-widget', document.getElementById('HTML22'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML23', 'copyright', document.getElementById('HTML23'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML24', 'jet-options', document.getElementById('HTML24'), {}, 'displayModeFull'));
</script>
</body>*/</style>